[{"data":1,"prerenderedAt":444},["ShallowReactive",2],{"docs:guide:swot-analysis":3,"docs:nav":281,"seo-settings":425},{"value":4},{"slug":5,"path":6,"title":7,"introduction":8,"body":32,"sections":275,"seo":276,"publishedAt":279,"updatedAt":280},"swot-analysis","/docs/guides/swot-analysis","S.W.O.T",{"type":9,"children":10},"root",[11],{"type":12,"tag":13,"props":14,"children":15},"element","p",{},[16,23,25,30],{"type":12,"tag":17,"props":18,"children":19},"strong",{},[20],{"type":21,"value":22},"text","SWOT",{"type":21,"value":24}," helps your team evaluate internal and external factors that impact your organization. It’s divided into four sections: ",{"type":12,"tag":17,"props":26,"children":27},{},[28],{"type":21,"value":29},"Strengths, Weaknesses, Opportunities, and Threats",{"type":21,"value":31},". You can use this tool during your quarterly or annual sessions to support strategic planning.",{"type":33,"value":34,"toc":266},"minimark",[35,48,63,70,80,87,97,102,105,114,121,129,134,144,147,150,154,157,185,188,190,194,197,224,227,229,233,236,263],[36,37],"docs-image",{"asset":38},{"id":39,"publicId":40,"version":41,"format":42,"resourceType":43,"width":44,"height":45,"alt":46,"name":47},"cb5afbbbd13e1594351f26f68e69a60c","docs/a_01kd4B6G5en0XVYK5mP5vx9mpV/Screenshot-2025-12-23-at-12-54-15-AM",1791492554,"png","image",3484,1972,"Empty S.W.O.T. page with Strengths, Weaknesses, Opportunities and Threats sections, each with an Add button","Screenshot 2025 12 23 At 12.54.15  A M",[13,49,50,51,54,55,58,59,62],{},"To get started, select ",[17,52,53],{},"S.W.O.T."," under ",[17,56,57],{},"Traction"," in the sidebar. Then, click the ",[17,60,61],{},"team dropdown"," and choose the team whose S.W.O.T. you want to view.",[13,64,65,66,69],{},"Select \"",[17,67,68],{},"+ Add","\" to add entries.",[36,71],{"asset":72},{"id":73,"publicId":74,"version":75,"format":42,"resourceType":43,"width":76,"height":77,"alt":78,"name":79},"7b085115287c5b18fba49be929f5e195","docs/a_01KD4B7mbgK0vTS0Zq54WHcd6D/Screenshot-2025-12-23-at-12-54-48-AM",1791492555,3482,1974,"S.W.O.T. page with the team dropdown open listing the company's teams","Screenshot 2025 12 23 At 12.54.48  A M",[13,81,82,83,86],{},"After adding your entries, you can also click the ",[17,84,85],{},"three-dot icon"," to raise an issue, create a to-do, create a rock, or delete an entry.",[36,88],{"asset":89},{"id":90,"publicId":91,"version":92,"format":42,"resourceType":43,"width":93,"height":94,"alt":95,"name":96},"b8080ff18585b825b7f7999eefdfea60","docs/a_01KD4bDNakbsCP9tazjhe0V86q/Screenshot-2025-12-23-at-12-58-08-AM",1791492556,3480,1966,"S.W.O.T. page with entries in each section and a three-dot menu open showing Raise issue, Add to-do, Create rock and Delete","Screenshot 2025 12 23 At 12.58.08  A M",[98,99,101],"h4",{"id":100},"print-swot","Print S.W.O.T",[13,103,104],{},"You can print a copy of your S.W.O.T by clicking the printer icon at the top right of the screen.",[36,106],{"asset":107},{"id":108,"publicId":109,"version":92,"format":42,"resourceType":43,"width":110,"height":111,"alt":112,"name":113},"baae7721aa1e8766660a27ebbb051360","docs/a_01KD4bF2k62w6yc3vtN7bH61VM/Screenshot-2025-12-23-at-12-58-44-AM",3474,1968,"S.W.O.T. page filled with entries, with the printer icon highlighted at the top right","Screenshot 2025 12 23 At 12.58.44  A M",[13,115,116,117,120],{},"After selecting the ",[17,118,119],{},"Print"," icon, a PDF preview will appear. In the top-right corner of the preview, you’ll have the option to download or print the S.W.O.T.",[36,122],{"asset":123},{"id":124,"publicId":125,"version":92,"format":42,"resourceType":43,"width":126,"height":94,"alt":127,"name":128},"042b7337f804776141ed2bfa190bc08d","docs/a_01Kd4BGd8pNj8G8MCa8d9yjmxe/Screenshot-2025-12-23-at-12-59-37-AM",3478,"S.W.O.T. PDF preview listing Strengths, Weaknesses and Opportunities, with download and print icons at top right","Screenshot 2025 12 23 At 12.59.37  A M",[130,131,133],"h3",{"id":132},"what-is-a-swot-analysis","What Is a SWOT Analysis?",[13,135,136,137,140,141,143],{},"A ",[17,138,139],{},"SWOT analysis"," is a strategic planning tool used by organizations to evaluate their internal and external environment by identifying ",[17,142,29],{},". This framework helps teams understand where they currently stand and what strategic actions can help them achieve their goals.",[13,145,146],{},"Used at the beginning of strategic planning sessions or annual reviews, SWOT analysis provides a structured way to assess internal factors — such as core competencies and areas needing improvement — alongside external factors like market trends, competitive forces, and emerging opportunities.",[148,149],"hr",{},[130,151,153],{"id":152},"why-use-swot-analysis-in-your-planning","Why Use SWOT Analysis in Your Planning?",[13,155,156],{},"A SWOT analysis gives teams a clear picture of both current strengths and potential challenges. By examining these four quadrants, leadership teams can:",[158,159,160,167,173,179],"ul",{},[161,162,163,166],"li",{},[17,164,165],{},"Leverage Strengths"," — build on what the organization does well and identify competitive advantages.",[161,168,169,172],{},[17,170,171],{},"Address Weaknesses"," — uncover areas where improvements can strengthen overall performance.",[161,174,175,178],{},[17,176,177],{},"Spot Opportunities"," — find emerging market trends or new initiatives that could accelerate growth.",[161,180,181,184],{},[17,182,183],{},"Anticipate Threats"," — identify external risks that might impact success and plan how to mitigate them.",[13,186,187],{},"SWOT analysis is not a one-time exercise but a framework that benefits from regular review as business conditions, team capabilities, and external environments evolve.",[148,189],{},[130,191,193],{"id":192},"how-to-conduct-a-swot-analysis","How to Conduct a SWOT Analysis",[13,195,196],{},"A typical SWOT process includes several key steps:",[198,199,200,206,212,218],"ol",{},[161,201,202,205],{},[17,203,204],{},"Define the Objective"," — clarify the goal of the analysis, whether it’s organizational strategy, a new product launch, or team performance.",[161,207,208,211],{},[17,209,210],{},"Brainstorm Factors"," — gather input from multiple stakeholders to list strengths and weaknesses (internal) and opportunities and threats (external).",[161,213,214,217],{},[17,215,216],{},"Organize Insights"," — group identified factors into the four SWOT categories to reveal patterns and priority areas.",[161,219,220,223],{},[17,221,222],{},"Develop Actions"," — translate the analysis into a strategic plan that uses strengths, addresses weaknesses, seizes opportunities, and mitigates risks.",[13,225,226],{},"Using a structured matrix format can help teams visually compare internal and external elements side by side and make more informed decisions.",[148,228],{},[130,230,232],{"id":231},"when-to-use-a-swot-analysis","When to 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